Jeroid has signed Nigerian music superstar Olamide as its brand ambassador, bringing together one of Afrobeats' most influential figures and a digital asset platform with a mission to make cryptocurrency trading more accessible.
When a cultural icon and a technology company come together, the story goes beyond the announcement. It becomes a conversation about shared values, innovation and the future they want to build.
That is the story behind Jeroid's partnership with Olamide, the award-winning Nigerian rapper, songwriter and record executive popularly known as Baddo.
The partnership reflects Jeroid's ambition to expand awareness of cryptocurrency, connect with more Nigerians and continue developing digital financial services around the needs of its users. It also brings renewed attention to a company that has spent years building its presence in Nigeria's cryptocurrency and gift card trading market.
For Olamide, the decision to partner with Jeroid was informed by the company's history, its approach to innovation and the importance of finding genuine synergy in a business relationship.
For Jeroid, Nigeria’s leading crypto and gift card trading platform, it marks another chapter in its journey to make digital asset services more familiar and accessible to a wider audience.
Why Olamide Chose Jeroid
Olamide has built a career around evolution. From his emergence as a leading voice in Nigerian hip-hop to his influence on the wider Afrobeats scene through his music and record label, YBNL Nation, he has remained relevant in an industry defined by constant change.
That emphasis on innovation was also evident in his explanation of the Jeroid partnership.
Olamide said he was particularly interested in innovation and uniqueness, adding that he believes cryptocurrency is here to stay. He also emphasised the importance of synergy, explaining that a lack of alignment could make him reconsider a potential business deal.
The company's operating history was another important consideration.
Reflecting on the cryptocurrency industry, Olamide said:
"Most of other situations, you just see that these guys come after two, three years, they carry people money, they japa."
His observation highlights a concern for people considering digital asset platforms: whether a business has the experience, commitment and operational consistency to serve its customers over time.
Jeroid's history provided a relevant context for the partnership. The company has spent more than nine years developing its business, expanding its services and adapting to changes in the digital asset market.
Although longevity alone cannot guarantee the safety of a financial platform, an established operating history gives users more information to consider when evaluating a service.
From WhatsApp Trading to a Digital Finance Platform
Jeroid's story began in 2017, when founder Jeremiah Mayowa started an over-the-counter cryptocurrency and gift card trading operation facilitated through WhatsApp.
The initial proposition was straightforward: make it easier for Nigerians to exchange digital assets and convert value into local currency.
As the business developed, Jeroid expanded its operations and invested in a dedicated digital platform. Its app launched in 2021, followed by Jeroid V2 in 2023, as the company continued to develop its technology and user experience.
Today, Jeroid offers services spanning cryptocurrency trading, gift card exchange and utility payments. Users can buy and sell supported cryptocurrencies, exchange eligible gift cards for cash and pay selected bills through the platform.
This broader offering reflects the company's effort to make digital financial services useful for everyday transactions, rather than limiting its platform to a single activity.
Jeroid also achieved ISO 9001:2015 certification in 2024 and recertification in 2025, milestones associated with its quality management processes.
By its ninth anniversary in 2026, the company reported more than US$1 billion in cumulative transaction volume and a user base exceeding 500,000. These figures illustrate the scale of growth reported by the company since its early days. Read more
What the Olamide Partnership Means for Crypto Adoption
Cryptocurrency adoption involves more than knowing that Bitcoin, Ethereum or stablecoins exist. People also need to understand how digital assets work, how to use trading platforms and what risks they should consider before transacting.
This is where the intersection between entertainment and financial technology can be valuable.
Olamide's influence extends beyond music. His career, cultural relevance and connection with a broad Nigerian audience create an opportunity to bring conversations about cryptocurrency to people who may not regularly follow developments in the digital asset industry.
Through the partnership, Jeroid can communicate its services and share educational content with a wider audience, helping more people understand the practical uses of cryptocurrency and the considerations involved in trading digital assets.
The opportunity is particularly relevant in a digital economy where people increasingly encounter cryptocurrency through online businesses, remote work, digital payments and cross-border transactions.
However, wider awareness must go hand in hand with responsible education. Cryptocurrency prices can fluctuate significantly, transactions may be irreversible, and users should understand the applicable rates, fees and risks before making financial decisions.
For Jeroid, the long-term opportunity is to connect greater awareness with accessible services, clear information and a user experience that encourages informed participation.
More Than Crypto: What You Can Do on Jeroid
While cryptocurrency remains central to the platform, Jeroid offers additional services designed to support different digital transaction needs.
Buy and Sell Cryptocurrency
Jeroid allows users to trade supported cryptocurrencies, providing a platform for converting digital assets into naira and vice versa at applicable market rates.
Swap Supported Cryptocurrencies
With Jeroid Swap, users can exchange one supported cryptocurrency for another directly through the app. This gives them another way to manage their digital assets without necessarily converting to naira first.
For example, someone holding Bitcoin who wants to reduce exposure to Bitcoin's price movements may consider swapping into USDT, a stablecoin designed to track the US dollar. USDT is not risk-free, and its value is not guaranteed.
Trade Gift Cards
Jeroid also allows users to exchange eligible gift cards from supported brands for cash. This can be useful for people who have gift cards they do not intend to use and would prefer to convert their value into money.
Pay Utility Bills
Users can access selected utility payment services, including airtime, data and other supported bills, through the platform.
Together, these services reflect Jeroid's broader ambition to make digital transactions more convenient by bringing multiple functions into one app.
Building Trust Beyond the Brand Ambassador Announcement
A high-profile partnership can introduce a company to new audiences, but the relationship between a platform and its users is built through everyday experiences.
For digital finance businesses, that means clear transaction information, reliable service delivery, responsive customer support and responsible handling of customer information and funds.
Jeroid's nine-year journey provides the background to its partnership with Olamide, but its continued growth will depend on how effectively it meets customer expectations as the market evolves.
The company's focus on product development and expanding its services will remain important as more Nigerians explore digital assets. Equally important is helping users understand the services available to them and make informed decisions about their transactions.
The Olamide partnership offers a new way to bring that conversation to a broader audience. It connects a familiar cultural figure with a digital platform seeking to make cryptocurrency services more accessible.
The Next Chapter for Jeroid
For Jeroid, signing Olamide represents more than adding a recognisable name to its brand. It is an opportunity to build on its operating history, strengthen public awareness and introduce more people to the possibilities of digital financial services.
For Olamide, the partnership reflects his interest in innovation and the long-term relevance of cryptocurrency.
As digital assets continue to feature in conversations about commerce, payments and financial technology, the need for accessible services and informed users will remain important.
Jeroid's ambition is to contribute to that development by continuing to build its platform, serve its users and make digital asset transactions easier to navigate.
Olamide and Jeroid are beginning a new chapter together, with a shared interest in innovation and an opportunity to bring the crypto conversation to more people.
Discover cryptocurrency trading, gift card exchange, crypto swapping and utility payments on Jeroid.
Visit Jeroid to explore the platform.
Frequently Asked Questions
Who is Jeroid's brand ambassador?
Nigerian Afrobeats star Olamide has joined Jeroid as a brand ambassador. The partnership connects the digital asset platform with one of Nigeria's most influential music figures.
What is Jeroid?
Jeroid is a digital asset platform offering cryptocurrency trading, gift card exchange, cryptocurrency swapping and utility payment services. It aims to make digital transactions more accessible and convenient for its users. Learn more about Jeroid
Why did Olamide partner with Jeroid?
Olamide highlighted innovation, uniqueness, synergy and Jeroid's operating history as important considerations in the partnership. He also expressed his belief that cryptocurrency is here to stay.
How long has Jeroid been operating?
Jeroid traces its beginnings to 2017. It started as an over-the-counter cryptocurrency and gift card trading operation before expanding into a digital platform with a broader range of services.
What services does Jeroid offer?
Jeroid offers cryptocurrency buying and selling, swapping between supported cryptocurrencies, gift card exchange and selected utility payment services.
Can users swap cryptocurrencies on Jeroid?
Yes. Jeroid Swap allows users to exchange one supported cryptocurrency for another through the app. Users should review the applicable exchange rate and transaction terms before confirming a swap.
Is cryptocurrency trading risk-free?
No. Cryptocurrency prices can be volatile, and users may lose money. Stablecoins such as USDT also carry risks, and their market value is not guaranteed. Users should understand the risks and transaction terms before trading.